硬咖科技公司分析 1.公司名称：{card-describe title=" "}上海硬咖网络科技有限公司-薛华敏（54%控股）上海通煜文化传播有限公司-孙红梅（100%控股）势承泓诺文化传播（上海）有限公司-黄蕙兰（100%控股）{/card-describe}2.公司介绍：{card-describe title="上海硬咖网络科技有限公司"}成立于2016年，是一家创新的数字化营销解决方案提供 商。我们致力于通过大数据、人工智能技术、移动化平 台与品牌传统营销的结合，为品牌的智慧营销、智慧零 售赋能，提升品牌综合价值。2017年“硬咖科技”获得国内最大的独立大数据服务平台 TalkingData和领先的新媒体集团WeMedia的战略投资.{/card-describe}{card-describe title="卡片描述"}卡片内容{/card-describe}

Daily commentary-2022.6.6 1.Covid:There are signs of new breakout of Covid in Shanghai recently and many communities are lockdown again. Pls avoid travel to Shanghai recently. We hope authorities will not ban economy again, since the society is very fragile economically and mentally now. 2.Monkeypox:China hasn't reported any monkeypox case yet. But there would be some after we reopen international flight. So people who haven't vaccined for small pox yet should get small pox vaccine before international flight open up.3.Russia and Ukraine:Ukraine took back part of Donbas city. It seems Germany and some countries hope Russia could conque Ukraine soon, so world could go back to orderly status with cheap commodities. Not sure whether Ukraine could defeat Russia under this situation.4.Food crisis:More countries ban wheat export given tight food supply and make food crisis worse. Fertilizer price continue to grow due to lack of supply from Russia.5.Energy crisis:Coal price increased more than 50% this year globally due to increase demand on coal on back of lack of natural gas and high oil price. However, tight coal supply can't be settled soon due to lack of oil for transport coal to consumer.6.US economy:US 10 yrs bond yield increase more than 5% this week and make it closer to 3%. As US employment number is strong, people are expecting Fed to hike interest rate soon for 50bps. On the other hand, international companies such as Telsa and Apple felt the headwind from global economy slow down. They are starting to consider layoff to prepare themselves for these headwind. Then we may see the economy slow down spiral happen in Q4 2022 in US.7.China economy:As there are rumors that Shanghai lockdown is coming back, it will put burden on economy for sure. If Shanghai lockdown happen again in June, we may face the biggest economic recession in Q2 2022. So it is better not happen. There are some sector with certainty in China, which is infrastructure. If China consumption get worse, Chinese government will put more money to infrustructure sector for sure.8.Venture capital:As global stock market took hits recently, this casued many startup companies' devalued recently. This is a bad new for venture capital funds, since they may face lower IRR and harder to close new fund. However, given cyclical of global economy, it is good opportunity for fund swith sufficient cash to invest.

交易项目-Trading Pipeline 2022.6.5 日期Date：2022.6.5交易Trade：{lamp/}出售Sell：{card-list}{card-list-item} 1.字节跳动老股ByteDance Old Share字节跳动老股：市场估值：3600亿美元（2021.2.28Alanda Capital投后价格）转让价格：2900亿美元转让金额：1亿美元FA费用：3%（买家支付）交易结构：老股转让项目介绍：字节跳动是全球最大、增长最快的短视频平台，全部应用全球日活超过19亿。公司拥有最先进的信息分发算法，并打造了完整的生态系统。18-20年公司收入年复合增长率超过100%，20年总收入超过366亿美元，营运净利润微亏为-28亿美元。公司产品矩阵完善，具有巨大的发展潜力。补充：感兴趣的买家可以先提交购买意向（zhiqiangho@hotmail.com），与代理初步磋商。其他资料可在签署NDA协议+FA协议及资金证明后提供。～～～～～Bradley～～～～～{/card-list-item}{card-list-item}2.SHEIN基金份额交易 Investment LP Share：SHEIN基金份额：市场估值：1000亿美元（2022年4月6日General Atlantic投后价格）转让价格：700亿美元转让金额：2亿美元FA费用：3%（买家支付）交易结构：老股基金份额转让，20%carry，基金在captable上；项目介绍：SHEIN是全球最大的、增长最快的出海服装电商平台。全球日活超过3000万，购买用户超过1.2亿。公司拥有最快的服装设计出货供应链，从设计到出货不超过1周时间。公司增长迅速，年复合增长超过60%。财务数据：21年公司收入190亿美金，净利润15亿美金。2022年预计年收入超过300亿美金收入，净利润超过25亿美金。公司产品矩阵完善，具有巨大的发展潜力。现有投资人：红衫、IDG、老虎、景林等补充：感兴趣的买家可以先提交购买意向，与代理初步磋商（zhiqiangho@hotmail.com）。其他资料可在签署NDA协议+FA协议及资金证明后提供。～～～～～Bradley～～～～～{/card-list-item}{/card-list}{lamp/}购买Buy：{card-list}{card-list-item}广告公司股份Advertising company share：购买价格：500-2000万人民币FA费用：3%（卖家支付）要求：1. 有流水； 2. 有客户及流量；补充：感兴趣的卖家可以先提交出售意向，与代理初步磋商（zhiqiangho@hotmail.com）。与买家谈判可在签署NDA协议+FA协议后进行。{/card-list-item}{/card-list}

风投原则（一） 风投行业1.当一级市场的项目估值上涨过快的时候，一定要小心。因为项目估值可能过高。2.当二级市场股票价格上涨过快的时候，一定要小心，因为二级市场股票可能会奔溃，导致一级市场项目无法退出，或者退出价格降低，导致亏损，且导致融资较难。3.当经济过热的时候，一定要小心，因为项目估值可能过高, 导致亏损。4.当发生经济危机的时候，在项目估值下滑较大时（超过20%）的时候可以可以加速投资，因为经济危机情况下，估值相对便宜，投资盈利的可能性更大。5.寻找具有划时代意义的项目。6.如果你做的事不值得投资的项目（项目没有太大潜力），那么你需要用时间和数据来证明这个项目不值得投资。7.寻找最有潜力的创始人。创始人是项目的核心，有一个负责人的创始人，项目成功的概率会高很多。7.1哪里寻找最有潜力的创始人？自己的朋友圈，校友；

Daily commentary-2022.6.4 Very sad for the train accident today and caused 5 death. Sincere condolences to them.1.Covid:China is moving over Covid as business are opening up, however, the speed is still slow in Beijing since covid-zero still in place. One simple example is that it took about 30mins(used to be 1 min) to find a restuarant which were still open and cooked fresh dished for lunch today. Given the consumption is about 56% of total Chinese GDP, we need to open up local retail business asap to boost economy.2.Monkeypox:Total case no. continue to increase.3.Russia and Ukraine:One thing need to notice is news war and internet war are the key battle field for modern war. If some one want to get into war, they would better get themselves prepared for news war and internet war.4.Food crisis:Food price in China is raising slowly. Thanks for cheap pork price which account for 60% of total animal protein consumption in China. However, pork price is already on the rising. What will happen if food price increase over 20% in China this year? We already saw more than 10% price increase on eggs and more than 20% price increase on fresh vegetables. More price increase may be on the way.5.Energy crisis:Although OPEC plan to increase production, crude price raise strongly showing distrust on OPEC's fufilment. There are rumors that Russia put a Chinese speaking manager to marketing role and people guess Russia will sell more oil to China. I would suggest China cust the price to 50% of current market price and buy more to lower inflation pressure.6.US economy:US economy is still strong and their GDP growth may outpace Chinese GDP this year.7.China economy:Given retails are still lockdown in Beijing and Shanghai, economy recover still need more time which we really don't have now.